Chapter 2 of Elaine Cogan’s new book, How to Talk to (Almost) Anyone About (Almost) Anything: Public Speaking for the Non-Public Speaker is eight pages long and a nice smooth read. This chapter is provides a detailed strategy for achieving the confidence promised in Chapter One.
The first key to success when preparing a speech is knowing your audience – 
“Demographics are important… Average age? Gender? Primarily women? Men? Mixed? Find out as much as you possibly can about each group to whom you are speaking.”
Elaine also helps up think through the other issues that will affect our success as a speaker. Following the systematic process she teaches will set us up for success.
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Published by dellarucker
I am an urban planner, economic development specialist and public participation facilitator. I specialize in economic development analysis and strategic planning for communities' long-term economic health. A lot of times, I refer to this as Sustainable Economic Development or a Wise Economy, because I am convinced that communities need to plan proactively for their long-term economic vitality, and I have spent most of my professional life trying to help communities make that happen.
I am available for speaking and consulting anywhere in the country. If you'd like to discuss opportunities, please call me at 513-288-6613 or email della.rucker@wiseeconomy.com
Gratzie!
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