Chapter 2 of Elaine Cogan’s new book, How to Talk to (Almost) Anyone About (Almost) Anything: Public Speaking for the Non-Public Speaker is eight pages long and a nice smooth read. This chapter is provides a detailed strategy for achieving the confidence promised in Chapter One.
The first key to success when preparing a speech is knowing your audience – “Demographics are important… Average age? Gender? Primarily women? Men? Mixed? Find out as much as you possibly can about each group to whom you are speaking.”
Elaine also helps up think through the other issues that will affect our success as a speaker. Following the systematic process she teaches will set us up for success.